Finding Meaning in The Numbers

Disclaimer : Originally, I planned on writing this assignment on DSW. However, it appears that DSW has blocked SEMrush from retrieving information from their site. Although, I may have continued on with DSW regardless of this roadblock, I decided to proceed with a different online retailer: Target. Target’s SEO Approach “Eighty nine percent of consumers use search engines to help make their purchasing decisions,” Lebedeva wrote in 2017. She continues, “To get people to buy from your company, you need to make your site visible at some point in the buyer’s journey, which means you need to definitely be visible on the search results,” (2017). According to SEMrush research of the top 25 e-commerce retailers in the United States, a majority of their traffic (49.3 percent) is direct traffic, which can be explained by long-term brand familiarity (Lebedeva, 2017). (Lebedeva, 2017) In 2017, Target was ranked in the top five of online retailers by its organic traffic. This high rating in organic...

SEMrush Project for  https://marketingformeaning.blogspot.com   SEMrush Initial Thoughts from a Beginner             One of the initial things I notice about SEMrush is that it is built for those with already proficient knowledge of search engine optimization (SEO). Terminology is one of those items that might seem intimidating to beginners like myself. While building a SEMrush project for this particular blog, I found the steps easy to follow for set up, but I felt left to my own devices when it came time to knowing which dashboard items were necessary for tracking data for this class-related blog, as I do not have a company website to analyze. I decided to set up all but four dashboard items: Social Media Tracker, Social Media Poster, Brand Monitoring, PPC Keyword Tool. I decided to leave out these tools considering there is not a social media account related to this class blog, there isn’t technically a brand relat...

How Companies Should Approach Social Media In today’s day and age, there are more avenues than ever for communication, and there seems to be a new social media platform every time we turn around. “In the words of Howard Shultz,  social media  is a bullet train, and it's not going to slow down any time soon.  2.46 billion people  are currently active on social media. By 2019, that number is expected to reach 2.77 billion. It's no surprise then, that  80% of businesses  say that social media is the most important factor in their digital marketing success,” (Welch, n.d.). Then, it is no wonder that a social media strategy is required for businesses looking for marketing success. However, Welch states that before getting into strategy, it is important to know the company’s purpose and goals (n.d.). In other words, what are they trying to accomplish with social media? Who are they trying to reach? Social Media is a powerful tool to use for marketing in the moder...