Bounce Rated with Case Study
Bounce Rate Opposite of conversion rates are bounce rates. “A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session,” Google Analytics, n.d.). Therefore, a bounce rate is calculated as single-page visits (bounces) divided by entry pages, (Reed College of Media, 2021). In other words, “bounce rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page),” (Koks, 2015). According to Google Analytics, bounce rate isn’t always a negative metric. If a business’s website depends on visitors viewing more than one page, then a high bounce rate would indicate that improvements or maint...
