WVU IMC 642

Welcome! This initial post indicates the use of this blog for the WVU IMC 642 Web Metrics & SEO course.

-Monica

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Target's Web Analytics & SEO

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Diving Into SEMrush

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Choosing The Right Social Media

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How Companies Should Approach Social Media In today’s day and age, there are more avenues than ever for communication, and there seems to be a new social media platform every time we turn around. “In the words of Howard Shultz,  social media  is a bullet train, and it's not going to slow down any time soon.  2.46 billion people  are currently active on social media. By 2019, that number is expected to reach 2.77 billion. It's no surprise then, that  80% of businesses  say that social media is the most important factor in their digital marketing success,” (Welch, n.d.). Then, it is no wonder that a social media strategy is required for businesses looking for marketing success. However, Welch states that before getting into strategy, it is important to know the company’s purpose and goals (n.d.). In other words, what are they trying to accomplish with social media? Who are they trying to reach? Social Media is a powerful tool to use for marketing in the moder...
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