WVU IMC 642

Welcome! This initial post indicates the use of this blog for the WVU IMC 642 Web Metrics & SEO course.

-Monica

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Off-Page SEO: Backlinks and Link Building

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  Off-Page SEO Link building and backlinks might be a lesser-known off-page search engine optimization (SEO) strategy to those outside of or just beginning in web analytics. As it turns out, link building is one of the most beneficial off-page SEO tactics a business can utilize to achieve success in the world of web analytics. However, link building and gaining quality backlinks requires some foot work from the business itself. While there are some minor, avoidable pitfalls to link building, a little bit of work can go a long way in terms of business benefits and return on investment. (Saleem, 2019) Link Building - Intended Use “In laymen terms, off-page SEO helps search engines understand what others think about your product, services, or website. Even having just a few links from strong, relevant sites with high levels of authority will increase your chances of ranking higher,” (Saleem, 2019). According to Backlinko’s 2021 Definitive Guide for Link Building for SEO, “Link bu...
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Disclaimer : Originally, I planned on writing this assignment on DSW. However, it appears that DSW has blocked SEMrush from retrieving information from their site. Although, I may have continued on with DSW regardless of this roadblock, I decided to proceed with a different online retailer: Target. Target’s SEO Approach “Eighty nine percent of consumers use search engines to help make their purchasing decisions,” Lebedeva wrote in 2017. She continues, “To get people to buy from your company, you need to make your site visible at some point in the buyer’s journey, which means you need to definitely be visible on the search results,” (2017). According to SEMrush research of the top 25 e-commerce retailers in the United States, a majority of their traffic (49.3 percent) is direct traffic, which can be explained by long-term brand familiarity (Lebedeva, 2017). (Lebedeva, 2017) In 2017, Target was ranked in the top five of online retailers by its organic traffic. This high rating in organic...
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