WVU IMC 642

Welcome! This initial post indicates the use of this blog for the WVU IMC 642 Web Metrics & SEO course.

-Monica

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Diving Into SEMrush

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Disclaimer : Originally, I planned on writing this assignment on DSW. However, it appears that DSW has blocked SEMrush from retrieving information from their site. Although, I may have continued on with DSW regardless of this roadblock, I decided to proceed with a different online retailer: Target. Target’s SEO Approach “Eighty nine percent of consumers use search engines to help make their purchasing decisions,” Lebedeva wrote in 2017. She continues, “To get people to buy from your company, you need to make your site visible at some point in the buyer’s journey, which means you need to definitely be visible on the search results,” (2017). According to SEMrush research of the top 25 e-commerce retailers in the United States, a majority of their traffic (49.3 percent) is direct traffic, which can be explained by long-term brand familiarity (Lebedeva, 2017). (Lebedeva, 2017) In 2017, Target was ranked in the top five of online retailers by its organic traffic. This high rating in organic...
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